I am a Creative Leader, Educator, and Founder with over 20 years of experience shaping global brand narratives and digital campaigns that merge storytelling, design, and data. I specialize in transforming complex ideas into emotionally resonant creative platforms that drive engagement and cultural relevance. My work bridges global corporate strategy with community-based brand building—always rooted in authenticity, design excellence, and human connection.

Based in New York City, I’ve worked with some of the most innovative and successful brands in the beauty industry, from startups and acquisition brands to major global corporations. At its core, I believe design is problem-solving, and I bring an informed, creative, and solutions-oriented approach that values clarity, simplicity, and efficiency.

When I’m not working, I divide my time between Brooklyn and the Catskills, where I live with my husband, two daughters, stepson, dog, cat, and chickens—always surrounded by the same creativity, chaos, and curiosity that inspire my work.

Expertise & Highlights

Global Campaign Leadership
I’ve led cross-functional creative teams across 38+ markets at L’Oréal / IT Cosmetics, uniting brand, digital, and communications under one cohesive global vision.

Creative Direction & Brand Strategy
I translate complex ideas into clear, culturally resonant storytelling that builds emotional connection and brand trust.

Digital-First & Social Storytelling
I design agile, data-informed content systems that move at the speed of culture—enhancing creative responsiveness and social impact.

Cultural & Community Branding
As co-founder of Cafecito Social, I fuse design, storytelling, and community connection through coffee—creating cohesive branding across web, social, and in-store experiences.

Experiential & Communications Innovation
I create immersive campaigns that blur the line between brand and community to deepen engagement and build cultural relevance.

Design Education & Mentorship
As a Visiting Instructor at Pratt Institute, I guide emerging creatives in design communication, brand storytelling, and creative leadership.

Cross-Platform Content Development
My experience spans e-commerce, social, video, and experiential storytelling—developing integrated systems that bring brands to life across every touchpoint.

Data-Driven Creative Strategy

I combine analytics, cultural insight, and trend intelligence to shape creative programming that drives measurable growth and meaningful connection.