BEAUTIFUL WITHOUT IT. BEAUTIFUL WITH IT.
Global Campaign of CC+ Cream, the #1 selling CC in America.

It Cosmetics is all about transformations. We wanted to hero our really strong before and afters while infusing  confidence.

Creative assets for the product launch, to be used across all platforms. Video, Digital, Social, Visual Merchandising etc.

All model images are UNRETOUCHED.

• TVC 20s and 15s (Global and US)
  +4 points in sales every time it runs in France and UK

• Adcepts

• 360 Campaign

• Before and Afters

• Paid Social Content (video)

• Organic Social (Videos + Stills)

• Out of home
  Social Videos, Organic + Paid

• Organic Social (Videos + Stills)

• All Digital Assets